In a season, when brands usually air light, sentimental ads to drive sales, Deutsche Telekom decided to shine a spotlight on a heavy topic: mental health. We teamed up with an acclaimed young arthouse director to tell the story of an often-overlooked character. With an unconventional casting choice, our film featured an actor you wouldn't typically find in commercials, forging a genuine connection with the audience.
In one month the film became the most watched, liked and discussed commercial in Telekom’s history.