Pannontej

Client since 1998

Pannontej is our client since 1998, and they are producing different traditional dairy products, such as Pannónia, Karaván or Medve cheese. We have been working on the Pannónia and Karaván brands, and since the restructuring and repositioning of their portfolio last year, we have made the TV spot of Tihany Válogatás brand.

Tihany Camembert

2007

Pannontej: Tihany Camembert

Sara Lee

Client since 2009

Sara Lee chose DDB in 2009 for the brand leadership of its two most important coffee brands in Hungary: Omnia and Karaván. Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand-name products for consumers, and lead player on the Hungarian market in tea and coffee segments.

Omnia

2009

Sara Lee: Omnia

Karaván

2009

Sara Lee: Karaván

Béres

Client since 2010

Béres is a family owned Hungarian company, and the market leader in the field in manufacturing and distributing health preserving products. We have started working together in 2010 with preparing a launch campaign for Immun Herbal, a new product in their portfolio.

Immun Herbal

2010

Béres: Immun Herbal

Friesland Foods

Client since 2004

We have been working for Friesland Food’s Pöttyös products since 2004. They develop, produce, market and sell fresh dairy products and dairy snacks in Central European countries.

Have a Pöttyös

2005

We wanted to emphasize that nothing can be more important than having a real Pöttyös.

McDonald's

Client since 1991

McDonald’s was a founding client of DDB Budapest in 1991. McDonald’s is the unchallanged market leader in the Quick Service Restaurant segment both in Hungary and globally, and has 100 restaurants in Hungary. DDB develops all ATL campaigns, all POP and most BTL materials for McDonald’s.

Affordable Price

2010

McDonald’s: Affordable Price

The M

2010

McDonald’s: The M

McWrap

2010

McDonald’s: McWrap

Affordable Price

Every Day Affordable Price

2009

We continued our concept for this product range from 2006. But this time we elevated the original concept to an even more dramatized and cartoon-style level while still saying that ‘It can be more expensive to stay home’

Hungarian Weeks

2011

McDonald’s: Hungarian Weeks

McCafé Image

2007

We wanted to dramatize that you get real premium coffee at McCafé and illustrated the journey of a coffeebean from the bush to the cup at McCafé.

ADCH:Gold

Golden Blade: shortlist

Mexican Weeks

2007

A lot of people tell you a lot of nonsense about what they know about Mexico – good that you can find out the truth about Mexico at McDonald’s.

Golden Blade: Silver

ADCH: Silver

15th anniversary

2003

After its 15-year presence in the Hungarian market, we wanted to position McDonald’s as a true part of the cultural fabric of Hungary.

EPICA: Gold

Hipnozis: 1st prize

Golden Blade: Gold

Effie: Bronze

RMB: 1st prize

Golden Blade: Gold+Grand Prix

Golden Drum: Silver

Epica: 1st prize

Eurobest: Bronze

Golden Hammer: Bronze

Pepsi Americas

Client since 2003

Pepsi is a network client and DDB Budapest develops and adapts campaigns for the local market.

Kristályvíz

2010

Pepsi Americas: Kristályvíz

SCA

Client since 2002

DDB Budapest has been the agency of record for SCA Libero since 2002, handling all strategic and creative development. Though our key market is Russia and Central Europe, our work has been adapted globally and has been awarded with international creative and effectiveness awards.

Wet and Dry

2007

We wanted to emphasize the superior dryness of Libero diapers with the thought: ‘Getting Wet is Natural, Staying Dry is Libero’

Libero Neighbours

2006

This film demonstrates the top dryness features of the Libero diaper by contrasting the night of two families; one with a peacefully sleeping baby and the other without one.

Hipnozis: 2nd prize

Golden Blade: Bronze

Golden Hammer & Silver Hammer

Hungarian Effie: Gold

Euro Effie: finalist

Running Day

2004

This campaign promoting Libresse Running Day in Hungary encouraged women to lose their heels.

Golden Hammer: Golden+Grand Prix

Golden Blade: Gold

Libresse Shower

2002

Libresse is an extremely absorbing towel. Here, we used a non clinical demo to demonstrate the effectiveness of the brand within the story of a young couple adjusting to living together.

Golden Hammer: Gold

Effie: Silver

Vodafone

Client since 2007

Vodafone chose DDB for a long therm cooperation in 2007. Vodafone is the biggest mobile telecommunications company in the world which entered the Hungarian market in 1999.

Summer network

2011

Vodafone: Summer network

Smartphone campaign

2010

Vodafone: Smartphone campaign

Valentine's Day

Valentine’s Day

2010

Vodafone: Valentine’s Day

Vodafone Tuesday

2010

Vodafone: Vodafone Tuesday

Straw

2010

Vodafone: Straw

Internet Eden

2010

Vodafone: Internet Eden

Prepaid Relaunch

2009

We created a campaign with the famous Hungarian waterpolo team. This ad illustrates that it is free to talk at night – which is good for most, and – at least in this funny way – not so good for others.

Postpaid Relaunch

2009

According to their new slogan “We always give you more”, Vodafone relaunched their postpaid tariffs. These new tariffs are so good that you will be on the phone the whole time. So you will become an expert in doing everything with one hand.

HSDPA Roaming

2008

Famous waterpolo star Tamás Kásás shows the city he lives in, Genova, to his mother – using the possibilities of mobile internet.

Golden Blade: shortlist

Global Vodafone Awards: shortlist

Rózsa&Robin

2008

Vodafone wanted to give rewards to their pre-paid users. For this we brought two of the best testimonials for giving away presents together: Robin Hood and his Hungarian counterpart Sándor Rózsa.

Hipnozis: 1st prize

Golden Blade: Silver

Olympic Waterpolo Sponsoring

2008

Vodafone is the official sponsor of the Hungarian waterpolo team. We created a press ad to support them during the Beijing Olympics which dramatized that every competitor is afraid of the Hungarian waterpolo team – they are the best.

Vodafone Global Awards: shortlist (integrated)

Butterfly

Butterfly – Brand relaunch

2007

This campaign was aimed to re-establish the “Make the most of now”-philosophy in Hungary. The “Butterfly theory” is used to make an analogy with the desire to act on impulse and to make the most of now.

Volkswagen

Client since 1993-2001; 2004-

VW was founded in 1937 and is today the largest car making company in Europe. DDB Budapest creates ATL and BTL related works for the company.

New Passat

2011

Volkswagen: New Passat

Optical Illusion

2010

Volkswagen: Optical Illusion

Basketball sponsorship

2005

VW sponsoring the basketball tournament and announcing this with the legendary VW humour while still managing to keep the focus on the car.

Hipnozis: Creative product of the Year 2006

Hipnozis: 1st prize

RMB Hungary: 3rd prize

Golden Blade: Bronze

Golden Hammer: shortlist

Golf 4motion

2005

VW introduced the 4wheel driving Polo, so in this campaign we dramatised how extremely well this feature keeps the car on the road.

RMB Hungary: 2nd Prize

Golden Blade: shortlist

Golden Hammer: Silver

VW Polo

2004

How can you talk about the brand being really affordable without endangering the brand’s overall quality and value perception? Our answer was this campaign.

Golden Hammer: Silver

Golden Drum: Bronze

RMB Hungary: 1st prize

Golden Blade: Gold

VW Golf

1994

We focused on the reliability of the VW cars, and that a VW car can be a life time partner to the owner showing this through historical moments.

Greenpeace

Client since 2009

Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace. DDB has been working for Greanpeace Hungary since 2009 on a pro bono basis.

Donation

2010

Greenpeace: Donation

ADCH

Client since 2004

Art Director’s Club Young Guns Hungary belongs to a global, cross-disciplinary portfolio competition that identifies today’s young creative professionals under 28. DDB Budapest develops ‘Call for entries’ ATL and direct marketing campaigns.

Cards

2010

ADCH: Cards

Young guns

Young Guns

2010

ADCH: Young Guns

Amnesty International

Client since 2006

Amnesty International is a global organization fighting for human rights. DDB Budapest has been working for Amnesty International Hungary since 2006 on a pro bono basis.

Reverse hangman

2011

Amnesty International: Reverse hangman

AI@50

2011

Amnesty International: AI@50

Promises don't feed - print

Promises don’t feed – print

2010

Amnesty International: Promises don’t feed – print

Promises don’t feed – print

Promises don't feed - plate

Promises don’t feed – plate

2010

Amnesty International: Promises don’t feed – plate

Slow download films

2010

Amnesty International: Slow download films

our method

We believe in co-creativity

Never before have open thinking, open planning and open innovation been more important as a means of UNLEASHING the POTENTIAL OF MARKETS and BRANDS.

That is the underlying principle of co-creativity. We combine talent, expertise, imagination and information for generating ideas that tap into emerging market opportunities, create powerful brand platforms, and design inspired brand experiences.

We believe that great solutions and ideas can come from the most unexpected sources and situations, and that creative thinking is not the privilege of one department in the agency. That is why our method is collaborative and team driven. We cooperate internally and together with our clients in interactive workshops, roundtables and think tanks.

Innovation

Never before has business growth been so tied to innovation and invention of new and powerful ideas. Our ’future’ consumer focused innovation workshops are designed to invent meaningful consumer experiences, whether in designing products or processes, services, events and environments.

SignBank

Why measure what consumers ’say’ when you can measure what they ’do’? SignBank is a new and brave ethnographic based consumer insights and foresights study that charts where consumers are ’today’ as a means to project where they (and their needs) will evolve to ’tomorrow’.

Co-Creativity Playbook

Collaborative workshops designed to unleash the powerful potentials of brands through opportunity mining, creating meaningful brand positioning, determining the best consumer touch points and generating ideas that break clutter and barriers.

Public Relations

Introduced into DDB to form part of a truly integrated approach to communication, PR tools will bring a significant contribution to long-term brand building.

Tribal DDB

The interactive specialist and DDB partner who can assist on all aspects of digital opportunities and consumer reach on a local and regional level.

www.tribalddb.hu

RAPP

A client-centered marketing solutions specialist that utilises agency services and know how on BTL communication channels to help clients acquire and build profitable, long term relationships with their customers.

www.rappcollins.hu

OMD

The No.1 media planning and buying agency in Hungary which gives unparalleled clout in this consolidating media market place.